Palmera leads a nationwide initiative targeted at providing an enabling environment for Jordanian Mejdool Dates farmers on an arms-length basis.

Palmera is a partnership between Al Foah LLC in the United Arab Emirates and Blume Agricultural in the Hashemite Kingdom of Jordan. Palmera has strategic cooperation with the King Abdullah II Development Fund and Al Haq Establishment to provide an offtake platform for Jordanian Mejdoul dates harvest and export it to 45 countries across the world using Al Foah distribution network while providing free agricultural guidance and support, transparent and fair pricing, increase product quality and create an audit trail and traceability for all farms and harvest rounds from farm to retail shelves while highlighting the authenticity of Jordanian Mejdoul dates.